Increase Customer Spend
May 2023 • 4 min read
Feeling well is a key component of the customer experience. Temperature has a substantial impact on the time customers spend on premises and how much they spend.
How temperature and humidity impact your bottom line.
Dwindling foot traffic threatens the traditional business model of many shops, malls and restaurants. Substantial changes in consumer behavior brought on by COVID-19 have forced businesses to either adapt quickly to become “winners” in this new landscape, or fail to do so and risk becoming a “loser”.
Now more than ever, venues have to ensure that consumers feel taken care of. Thermal comfort is a minimum requirement to make customers receptive to additional sales or upselling of goods and services.
Optimizing the indoor environment increases guest satisfaction and average revenue per guest, while also producing energy savings. For example:
- Indoor virus transmission is a primary concern for 80% of indoor diners.¹
- Poor thermal comfort also increases the growth of mold & bacteria.
- Investing in a more efficient HVAC system can decrease cooling demands by 45%.²
Reversing the trend: Taking back consumer spend.
Competing on convenience (e.g., offering home delivery) is not enough to win back business from online shops. However, providing outstanding customer experiences is the key to lure consumers back into shops and restaurants.
In the aftermath of COVID, Client C contacted AirGuard in hopes of addressing this exact dilemma. As a restaurant group, their priority was to address indoor air issues to entice customers back to their venues.
An initial air quality analysis of the client’s restaurants showed inconsistent temperatures across each venue as a major indoor air issue, and AirGuard was asked to devise a solution that would not create additional work for Client C’s staff.
The AirGuard Solution.
AirGuard’s automated HVAC solution utilizes temperature, humidity and occupancy sensors to regulate temperature and humidity automatically.
Based on the current state of IAQ conditions present in a space, AirGuard’s analytics solutions process sensor readings to control HVAC outputs and produce an “ideal” indoor environment.
The creation of inviting indoor environments entices consumers to return to physical venues, increases their time spent on premises, and boosts spending.
Return on Investment.
Costs associated with solutions included in our “all-in-one” subscription service are itemized below and compared with the costs that the client would have incurred had these been sourced independently for all 23 restaurants.
Client C saved over $24,000 USD across areas relating to customer satisfaction, energy savings and staff productivity.